Crisis communication: Key lessons from 2018

A crisis can create three related threats namely public safety, financial loss, and reputation loss. Are you willing to risk it?

Crisis communication can be defined as “the PR, media and communication process by which a business or an organisation deals with an unexpected high-profile negative issue.”

As a PR professional, it’s all about getting your client out of the storm with the least amount of damage, whether it’s to the organisation or its reputation.

But the digital era has made this a tricky landscape to navigate. Gone are the days where PR professionals had hours before a story broke, today it takes minutes and in some cases seconds – thanks to social media and the power of digital communication in general.

Read entire post Crisis communication: Key lessons from 2018 |  Leago Monareng | BizCommunity

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