My experience of the Sri Lanka tsunami in 2004 led me to a career focused on promoting safety and preparedness in the Pacific Northwest. My understanding of preparedness and preparedness culture took shape over a ten-year career with the Red Cross in Oregon. In 2016, I authored “Prepare Out Loud," a community preparedness program focused on building the Pacific Northwest’s resilience for a 9.0M Cascadia Subduction Zone earthquake. Prepare Out Loud synthesizes the best of my skills and the deepest of my passions. My aim is to bring the Pacific Northwest to the tipping point where earthquake preparedness becomes normal, expected and cultural. My TEDx Portland Talk "Why we do not prepare for earthquakes" serves as both an explanation of my cultural preparedness theories, and a tool for making this theory a reality. Today, I am working to put theory into practice through my consultancy, Tipping Point Resilience, LLC, which aims to create an enduring culture of earthquake preparedness in the companies and communities on the West Coast of the US and Canada.