The value of an outside-in perspective

Following my article: Reflecting on the past 365 days! I’d like to deliver here some reflections around the following…

The value of an outside-in perspective

The concept of taking an outside-in perspective to leadership and management first started gaining traction around 2010. At that time, George Day and Christine Moorman published their book “Strategy from the Outside In”, explaining the value of strategy development based on market insights and customer value. The book gained massive success for its insights into how companies such as P&G ride out the storms of multiple market down cycles and somehow remain profitable.

The concept of taking an outside-in perspective to leadership and management first started gaining traction around 2010

In 2011, renowned psychologist Daniel Kahnemann published his bestseller “Thinking, Fast and Slow”. In the book, he told a story about a group he had previously worked with, which had made some errors in forecasting due to an inward-looking approach.

Kahnemann’s story made a compelling case for collecting as much external information as possible to aid the process of making decisions. Not just strategy-level decisions as in the 2010 book, but as Kahnemann himself said: “the argument for the outside view should be made on general grounds”.

Recently, I’ve been considering how learning the value of the outside-in perspective has guided my career journey from the corporate world to full-fledged entrepreneurship.

Breaking Silos for Better Decision Making

During my corporate career, I had the opportunity to create and facilitate a discussion forum for peers in the risk management area, many of whom were working in large Swiss companies. The forum was very well received among the colleagues who attended, with many people asking for repeat events or organizing separate meetups. The main reason the event was so successful was down to people from different organizations, and across different sectors, finding common threads in the discussions.

The opportunity to talk to people who had a different perspective gave participants fresh ideas about how to approach their own particular challenges. In some cases, understanding that others share the same issues gave participants some reassurance that their problems weren’t unique, echoing Kahneman’s advice about collecting external metrics in order to define your own yardsticks.

The reactions from the forum participants gave me a deeper understanding of the value of developing connections across boundaries. The experience gave me a more profound realization that working without silos isn’t a nice-to-have — it’s a key enabler of effective risk management.

Leveraging the Entrepreneurial Mindset

When I left the corporate world to start my own consultancy business, an inevitable part of the journey to becoming an entrepreneur involved changing my mindset. A corporate entity operates on rules, policies, procedures and fixed governance processes that are (to a greater or lesser extent) documented, known and followed by everyone. While these rules are necessary to running a company, they can also have the unfortunate side effect of limiting creative thinking.

As an entrepreneur, there are no rules, no policies or procedures or instruction manuals

As an entrepreneur, there are no rules, no policies or procedures or instruction manuals. I had to navigate my own way through all the new and unfamiliar activities involved with setting up a business from scratch. While it can be daunting at times, it’s also exciting. I found that with total freedom to operate, I could think more creatively. I developed the mindset that nothing is impossible and became more proactive in bringing my ideas to fruition.

With this shift of mindset, I decided that I wanted to funnel my energy and experience into some kind of a platform for risk professionals to share knowledge and expertise. Recalling my experience with the discussion forum and throughout my professional life, I’ve always enjoyed and found value in developing networks, connecting other people and creating a sense of community between peers.

Connecting people across boundaries

So, the idea for Risk-!n came about, thanks also in part to my associate Antoine Lacombe who persuaded me to step out on a limb and start this new adventure.

At the time we were very open-minded about the direction Risk-!n might have taken. Thankfully and to my delight, the first event was a resounding success. We had close to 200 participants from three continents representing multiple industry sectors. 98% of participants said they would attend again, and 98% also said they would recommend the event to a friend. Suffice to say, I’m very much looking forward to opening the doors on the second Risk-!n conference just two months from now.

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Seeing through the eyes of others

Over the last decade, the value of the outside-in perspective is better understood and accepted, and not just on the macro level. Collaboration is more powerful when individuals and teams within an organization take an outside-in view of their own work.

Building connections, talking to those outside of your regular circles and finding common threads all help us as individuals to gain an outside-in perspective. Seeing through the eyes of others enables us to find new ways of solving problems, driving decisions and taking action.

This is the guiding principle of the Risk-!n event – breaking down silos to better manage risks. Across two days, participants from different disciplines and organizations will have the opportunity to share experiences and learnings in the areas of risk, resilience, insurance and, security. Registration for the 2019 Risk-!n conference is now open and spaces are selling out fast. Make sure you register today to secure your spot!

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Why you should attend the Risk-!n 2019 Conference in Basel

Come to Risk-!n to meet your industry peers, challenge the speakers and break the silos to better manage risks and increase company value.

Break the silos to better manage risks. Come to share your experience in Risk, Resilience, Insurance and Security.

  • Conference programme built by leading experts in Risk Management, Security, Resilience and Insurance thanks to our exceptional Steering Committee
  • Industry Peers sharing their challenges, experience and solutions,
  • All sessions actively moderated by experts to create interaction with you,
  • Chosen sponsors and partners in line with market needs

The early bird discount ends on the 31st January, register to get 25% discount. Use discount code RISKIN25EA

For more information visit the conference website


Conference Shows and Quality Street

Have you ever been to a conference or an exhibition, and noticed the quality (and variety) of sweets, available in the bowl on each stand, all trying to tempt you into a conversation with the people about their products and services?

Conference shows and exhibitions are part of parcel of all industries and sectors around the world. They provide an excellent opportunity to showcase innovation, technology, equipment and concepts. They provide a platform for networking and consensus gatherings of like-minded people, listening to a guest speaker sharing their ideas and experiences.

Too many conference sweets perhaps? Too many buffet lunches?The shows also provide us the opportunity to see familiar faces from the past, and to notice if they’ve put weight on since you last saw them? Too many conference sweets perhaps? Too many buffet lunches?

Gratitude and Professionalism

Whatever the industry, we must be extremely grateful for any organisation that is prepared to invest in their time, expense and effort to participate as an exhibitor. Its not cheap. Yes, it’s business of course, but they are bold and show a professional commitment to the subject cause. They support whatever profession it is, as part of a collaborative approach, to make things happen. We need their support. It’s about collaboration and relationships. Attitudes.

We need their support – Thank you

And the event organizers themselves. It isn’t an easy task and possibly a thankless task sometimes. Competition and getting the theme right. Getting visitors interest and keeping them engaged, whilst ensuring the show must go on attitude. I guess people will still complain about something though? Resilience is the key.

6th Annual Oscar Celebration of New Zealand Filmmaking

Aisles, Rows and Zones. Sweets, Pens and Gadgets

We walk down the aisles and through the rows; we enter the different zones and then we exit them. As we wander around the exhibition hall, our eyes make contact with the people on the stands, working hard to showcase their organisations products and services.

I’ve seen others boldly go and grab a handful of sweets, without even so much as a thank you, let alone a ‘please can I take one?’We also look at the layout of the stand and what’s on the table in front? And we look at the ‘freebies’ available, to draw us in and reward us for our hopeful interest and conversations.

Now I’ve always been too humble and respectful and have never had the guts to just go up to a stand, and just take a freebie without engaging into a conversation about the products on offer. I can’t’ do that. It’s not me. But I’ve seen others boldly go and grab a handful of sweets, without even so much as a thank you, let alone a ‘please can I take one?’

As technology advances further in the future, the greater the need for human interaction, there will be. We need such shows and events to bring together like-minded individuals, from all agencies, under one roof, even if its just for a day or two, who share a common goal and profession.

Share their attitudes

Quality Street 2Such events enable the sharing knowledge, experience and attitudes. To re-think and to consider. To fire up the passion again. To motivate. To find the solutions.

Whether there are Quality Street, (other confectionary and candy are available) or even the humble boiled sweet on offer, I’d like to thank the exhibitors for thinking of the visitors.

The freebie packages of sweets, pens and the gadgets, are not the most important things you can take away from these events. The relationships and connections matter most.

Thank you for the show.

But what sweets tempt you in? 😝

Will we see you at the IAEM Calgary Conference?

Are you attending the Calgary IAEM conference? Use discount code IAEM10 and get a 10% discount on this training!

You are invited to join us in Calgary for the pre-conference BCM Foundation Training event on 04-06 June.

This course is based on a comprehensive and thorough model providing you with a solid Business Continuity Management knowledge base, the methodology and the tools required to understand, implement and maintain a complete BCMS.

BCM Foundation Training
04-06 June
Calgary, AB, Canada


When an organization is faced with the threat of sudden disruption to its operations, being able to respond quickly and effectively is the key to its survival!
IAEM-Canada 2018 Emergency Management Leadership and Innovation Conference.

The IAEM-Canada 2018 Conference will take place in Calgary, AB, on 05-08 June 2018.

IAEM-Canada-2018-Conference-Logo-01Feb2018.pngThis event brings together leaders in emergency management to share the latest in technologies being used, and lessons learned around the world, to prepare for, respond to and recover from disasters.

For registration and more information about the event, visit the IAEM website

Risk-!n event for Risk Professionals!

31 May & 1 June 2018
Radisson Blu Basel – Switzerland

Come to share your experience in Risk, Resilience, Insurance and Security.

Risk-!n is the first independent European event dedicated to risk professionals. Hear from and debate with internationally recognized experts, network and share your experience. We aim to break the existing silos within organizations in order to better manage risks.

If you work in Enterprise Risk Management, Security, Insurance and Resilience, Risk-!n is the event for you! Join us on May 31 & June 1 2018 in Basel, Switzerland.

Attend the Anti-Bribery PECB Insights Conference in Montreal for free

Meet with Robert Lafrenière

Head of Quebec Permanent Anti-Corruption Unit (UPAC)

Attend Joe Pistone’s Conference

Joe Pistone is a former undercover FBI agent known as Donnie Brasco

ISO 37001 LI training and certification

Attend the post conference training session with ContinuityLink

Some of the world’s most critical social problems start with corruption

The second PECB Insights Conference will bring together experts, practitioners, and influencers to continue elevating our professional competencies. Exclusively, the PECB Insights Conference held in Montreal, Canada on 13-14 November 2017, will specialize in Anti-Bribery.

Purchase your ticket before 31 October and get free access to conferences!

Extend your stay in Montreal and attend the post-conference ISO 37001 Lead Implementer training

Quebec is one of the first places in the world where companies and public bodies can go to school to learn a new international standard for fighting corruption!

The new ISO 37001 standard specifies a series of internal processes and policies to help organizations prevent, detect and address bribery, including adopting whistleblower protection, developing ethics policies, appointing an internal compliance officer, providing training for employees to combat bribery, conducting risk assessments, setting up internal financial controls and developing procedures to report and investigate deviations.

The English version of this training is offered exclusively by ContinuityLink in Québec. Next session in Montreal is on 20-24 November 2017. Do you want to become a certified ISO 37001 Lead Implementer? Book your seat today!

An ISOteric experience at PECB Insights Conference

We were invited to attend the first PECB Insights Conference in Montreal. We shared, discussed and learned a lot about Information Security. Expert speakers, tasty food, an ISOteric experience!

Thank you PECB for the invitation!