Supply Chain

Belgium monks forced to sell prized beer online to beat resellers

Belgian monks who brew one of the world's most coveted beers are launching a website to prevent unauthorised resellers profiting from their product.

St Sixtus Abbey in Westvleteren, Flanders, is one of the world’s 14 official Trappist beer producers. Buyers can purchase a crate of its Westvleteren beer for around €45 (£40), around €1.80 per bottle.

A glass of Belgian Trappist beer Westvleteren is seen at St Sixtus Abbey in Westvleteren, Belgium
A glass of Belgian Trappist beer Westvleteren is seen at St Sixtus Abbey in Westvleteren, Belgium

Trappist monks do not profit from the sales of their beer

As a rule, the monks ask customers not to sell their product to third parties. The abbey’s sales have traditionally been limited to private customers who order by phone before collecting a maximum of two crates in person.

But profiteers have been ignoring their “ethical values” for selling the brew, forcing them to go online to dampen demand on the black market.

Read entire post Belgium monks forced to sell prized beer online to beat resellers | BBC
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