In disasters, Twitter influencers are out-tweeted

From Australian bushfires to Haitian earthquakes, social media platforms are proving to be flexible tools in spreading life-saving information about impending disasters and vital aid after an event, but how to use them wisely remains a vexed question.

Analysis finds users with small networks are critical in keeping their communities informed

A new study from the US focuses on the use of the online news and social networking platform Twitter during natural disasters and has found that average users with relatively small numbers of followers are more effective at spreading useful information than high-profile so-called “influencers” who boast massive numbers of followers.

Additionally, the research, published in the journal PLOS One, finds each type of natural disaster has its own unique pattern of social media use.

Read entire post In disasters, Twitter influencers are out-tweeted | Cosmos Magazine

Comment here

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s