Supply Chain

Amazon knocked off top of UK consumer poll once ethics considered

Firm falls to fifth place in customer satisfaction poll with First Direct ranked best

Amazon has slipped down a list of companies ranked by customer satisfaction after consumers were asked to consider ethics when rating brands.

The online retailer, which became the world’s most valuable listed company earlier this month, had taken the top spot in the last six published biannual UK Customer Satisfaction Indexes (UKSCI). But it slipped to fifth place, with a score of 85.4 out of 100, after the Institute of Customer Service (ICS) added new categories, including an ethical dimension to the poll of 10,000 consumers.

Amazon has previously faced high-profile criticism over the working conditions experienced by its employees and its relatively meagre tax contribution in the UK.

Read entire article Amazon knocked off top of UK consumer poll once ethics considered | Rob Davies | The Guardian

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