Averting crisis through effective communication

Since crisis is something that can happen at any point in time, concerted efforts should be made by organisations to think ahead and do research in order to avert unforeseen circumstance or crisis.

We are living witnesses to various crises in the country, especially triggered by ethno-religious conflicts and socio-political sentiments which could have been prevented through crisis communication strategies.

At a recent training workshop organised by the Federal Ministry of Information and Culture, it was discovered that there is no way one can talk about crisis communication without discussing crisis management. They are intertwined towards achieving positive results in managing crises.

There is no way one can talk about crisis communication without discussing crisis managementCrisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, organisation or community facing a public challenge to its reputation.

According to a communication scholar, Timothy Coombs, a crisis is the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organisation’s performance and generate a negative outcome.

Read entire post Averting crisis through effective communication | Hasiya Haruna Wakili and Agurue Anthony | The Guardian

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