60% of UK Consumers Leaving Themselves Vulnerable to New Year’s Resolution Scams

27% of consumers feel pressure from brands when trying to achieve their New Year’s goals

New research from ESET has revealed that 60% of UK consumers are leaving themselves vulnerable to New Year’s resolution online scams.

ESET surveyed 2000 people about their New Year’s resolution plans for 2019, with the top results being to lose weight/get fitter (64%), live a healthier lifestyle (50%) and save money (48%). However, the findings also showed that almost one in three (27%) consumers feel pressured by brands to go for quick fixes to help them achieve their goals with things like ‘today only’ deals.

Watch out for increased phishing email attacks in the form of ‘quick-fix’ dealsRespondents revealed that they would be willing to download new apps (29%), enter online competitions (28%) or click through to deals they received via email (16%) to achieve resolution success, yet only four in 10 (39%) were certain they had anti-virus software on their mobile devices to protect them.

Read entire article 60% of UK Consumers Leaving Themselves Vulnerable to New Year’s Resolution Scams | Michael Hill | InfoSecurity

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