The rights group is hoping to highlight what it believes is illegal use of customer data, particularly for profiling purposes. It’s part of a wider campaign designed to make it easier for consumers to demand companies delete their data under the new legislation.
The complaints — based on 50 Data Subject Access Requests and information gathered from the companies’ privacy policies and marketing material — also target data broker Acxiom, and ad-tech firms Criteo, Quantcast and Tapad.
According to Privacy International, the company’s practices have breached the GDPR principles of transparency, fairness, lawfulness, purpose limitation, data minimization, and accuracy.
Read entire article Privacy International files GDPR complaints | Phil Muncaster | InfoSecurity
