The rights group is hoping to highlight what it believes is illegal use of customer data, particularly for profiling purposes. It’s part of a wider campaign designed to make it easier for consumers to demand companies delete their data under the new legislation.
The complaints — based on 50 Data Subject Access Requests and information gathered from the companies’ privacy policies and marketing material — also target data broker Acxiom, and ad-tech firms Criteo, Quantcast and Tapad.
According to Privacy International, the company’s practices have breached the GDPR principles of transparency, fairness, lawfulness, purpose limitation, data minimization, and accuracy.