It was back in 2008 when Norwegian entrepreneur Petter Neby and his stepdaughter first realised they had a problem. Their cell phones were getting in the way of their relationship. They stared at their screens during dinner, before bed and lounging around home.
It was an addiction they couldn’t break, almost like eating chocolate, Neby thought. Eventually, he knew he needed to reconnect to his stepdaughter without the filter of technology.
“How can I put the delicious chocolate in the refrigerator?” he said. “If it’s out, I will eat it all.”
After several years of tinkering, Neby invented the solution to his mobile obsession: another cell phone. But unlike his Blackberry, this one was specifically designed to promote healthy behaviour by being used as little as possible. With this idea in mind, Neby’s company Punkt was born.