Michael, 32, from the UK (Michael asked we not publish his second name) told Eurogamer he made the request of EA on 25th May – the day General Data Protection Regulation (GDPR) came into effect in Europe – and was motivated by a belief in “momentum” in the FIFA games, as well as the ongoing controversy surrounding loot boxes.
We’ve covered both of these topics as they relate to FIFA extensively. Momentum is the belief among some FIFA players that the game cheats. The idea is under the hood, FIFA creates “dramatic moments” by giving the losing team a helping hand or making life harder for the winning team. (EA has always denied this is the case.)
Loot boxes as they relate to FIFA have to do with FIFA Ultimate Team card packs. These virtual football sticker packs can be bought with a virtual currency bought with real world money (FIFA Points) or a virtual currency earned through playing FUT (FIFA Coins). Like a standard loot box, FUT packs contain a random assortment of cards, which players use to build their FIFA Ultimate Team squads.