Google is so intrigued by the places users go that it continues to track their locations even after users turn off the Location History, according to findings from a recent AP investigation conducted by computer-science researchers at Princeton.
For a global conglomerate like Google, “no” doesn’t necessarily mean “no” when it comes to tracking user locations. Users do have the option to adjust their privacy settings so that location information is turned off or only on while an app like Google Maps is in use.
However, when Gunes Acar, a privacy researcher at Princeton, turned off his Location History and took to the road to verify that he was not being tracked, he discovered that the privacy settings were ineffective.