UK supermarkets are slashing product lines to compete with discounters: report

The UK’s largest grocery retailers are slashing their product ranges to compete with discounters in the market, according to new research by SCALA.

SKU numbers are unique codes that are allocated to each product in a company’s inventory.

Today, the typical discount retailer has 7,5000 stock keeping units (SKUs), compared to traditional supermarkets who have around 30,000, according to the study.

As a result, many large retailers are reducing their product ranges to adopt the simpler, more streamlined approach of discounters, according to the report.

> Read entire article UK supermarkets are slashing product lines to compete with discounters: report | Laura Mullan | Food & Drink Franchises

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