World champion supply chains: Preparing for the World Cup

The question for companies is this: Is your supply chain prepared to handle the demand generated by this massive event?

32 teams. 11 cities. One world champion. Millions of football fans will converge on Russia for the World Cup in June. They’ll bring their noisemakers, their fandom, and a willingness to whip out their wallets and buy bags and bags of souvenirs.
2018-Russia-World-Cup

Is your supply chain prepared to handle the demand generated by this massive event?

Companies across the world have wasted no time launching their World Cup merchandising and promotion efforts.

Food and beverage companies are revving up promotions, preparing to capitalise as fans rush to stores to stock up on snacks and drinks for the big game. Football kits, shoes, tournament balls, and other collectibles will generate billions of dollars in revenue for retailers.

> Read entire post World champion supply chains: Preparing for the World Cup | Supply Chain Digital | Nick Turner

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