Finding the right synergy between going global and staying local

With the advent of globalisation, businesses have opened themselves up to new areas of growth but often to the detriment of their local business environments.

Conversely local businesses may be reluctant to ride the globalisation wave due to change which comes too much and too fast.

Published on Supply Chain Dgital
By Martin Dividian

Global for some is synonymous with efficiency but with that comes more standardisation. Meanwhile local business environments are seen as more agile and flexible but sometimes struggle to achieve global scale. It’s a tricky balancing act.

Working closely with a whole host of internationally savvy small and medium sized enterprises (SMEs), FedEx understands that global brands can absolutely adopt a local approach, and vice versa. It’s time for businesses to rediscover local environments and understand how this can be the catalyst for further expansion.

Read entire article Finding the right synergy between going global and staying local | Supply Chain Digital

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