Conversely local businesses may be reluctant to ride the globalisation wave due to change which comes too much and too fast.
Published on Supply Chain Dgital
By Martin Dividian
Global for some is synonymous with efficiency but with that comes more standardisation. Meanwhile local business environments are seen as more agile and flexible but sometimes struggle to achieve global scale. It’s a tricky balancing act.
Working closely with a whole host of internationally savvy small and medium sized enterprises (SMEs), FedEx understands that global brands can absolutely adopt a local approach, and vice versa. It’s time for businesses to rediscover local environments and understand how this can be the catalyst for further expansion.