In the digital age, consumers have never been more informed about the products they buy, nor more hungry for information. Getting product information right is a key business strategy. A newly revised international guide will help ensure the product is really what it says on the tin.
Published on ISO.org | Clare Naden
Whether it be checking for fat and sugar content or deciding what kind of dishes the wine is best paired with, we are all addicts of product labels. But how much information is enough or too much, and how do manufacturers ensure it meets legal requirements while still selling the product in a desirable way?
International guide ISO/IEC Guide 14, Products and related services – Information for consumers, helps to improve the quality of product information for more informed and satisfactory purchasing choices. It has recently been updated to reflect changes in product labelling technology and consider the needs of a wider audience.
Aimed primarily at standards developers in the field of consumer issues, the guide is also useful for those involved in product labelling, such as product designers, manufacturers, technical writers and marketers.