What is Cambridge Analytica? The firm at the centre of Facebook’s data breach.
Published on Wired | By Issie Lapowsky
“These are things that, I mean, it sounds
a dreadful thing to say, but these are things
that don’t necessarily need to be true, as
long as they’re believed,”
Cambridge Analytica CEO Alexander Nix
In a series of five meetings and phone calls beginning in December 2017, a Channel 4 reporter posed as a fixer for a client they said was working to get candidates elected in Sri Lanka.
Read entire article Cambridge Analytica execs caught discussing extortion | Wired
WHAT IS CAMBRIDGE ANALYTICA?
Cambridge Analytica is a company that offers services to businesses and political parties who want to “change audience behaviour”.
It claims to be able to analyse huge amounts of consumer data and combine that with behavioural science to identify people who organisations can target with marketing material. It collects data from a wide range of sources, including social media platforms such as Facebook, and its own polling.
With its headquarters in London, the firm was set up in 2013 as an offshoot of another company called SCL Group, which offers similar services around the world.