Last Valentine’s Day, about 35% of Americans bought flowers. It’s the top holiday for florists, anticipated to bring $2 billion to the floral market this year, according to the U.S. floral industry trade association, the Society of American Florists.
While it’s easy for customers to pick up flowers at the local grocery store, florist shop or to seamlessly order arrangements online, not surprisingly there’s up to a year of forecasting and planning for what one representative from online flower delivery company FTD calls a “last-minute holiday.”
Don’t underestimate the importance of this holiday to the floral industry. The biggest floral holidays are Valentine’s Day and Mother’s Day, but Valentine’s Day is a big percentage of yearly sales, said Victor DiPrato, a sales person at the wholesale Hartford Florist Supply in Connecticut.
High volume, perishable products, fickle winter weather and long transportation routes means that the supply chain must be working smoothly to get the fresh flowers in the customers’ hands at the right time.
Online freight booking allows users to compare rates, transit times, and services from multiple carriers and logistics providers. This can help customers find the most cost-effective and efficient options for shipping their goods. The booking process itself is typically simple and straightforward, allowing customers to enter details about the shipment such as the origin, destination, weight, and dimensions of the goods. Once the booking is made, customers can track the progress of their shipment in real time and receive notifications when it is picked up, in transit, and delivered.
It is a convenient and efficient way to book and manage your freight shipping needs. With the rise of e-commerce and global trade, more and more businesses are turning to online platforms to streamline their logistics operations.
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