Services represent more than two thirds of World Gross Domestic Product (GDP), according to the World Trade Organization. They are a core economic activity, contributing more to GDP than both industry and agriculture combined. The services revolution creates new commercial opportunities and underpins virtually every economic activity.

Interview with WTO Deputy Director General David Shark about
ISO standards and the role they play in the international trade of services.

ISO develops International Standards that help ensure that services are of a consistent, high quality. This has a number of benefits.

For consumers, it means you can have more confidence in all types of services ranging from phone bills to tourism.

For business, ensuring a good quality service helps differentiate your business from the competition, bringing concrete economic benefits.

Serving customers everywhere - Discover how services work better with ISO standards.

Read complete article Serving customers everywhere |

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