Some things are hard to predict. And others are unlikely. In business, as in life, both can happen at the same time, catching us off guard.
From propaganda to public safety
The phrase dates from 1939, a period before management systems existed as a defined approach, but it nicely sums up the importance of perseverance and keeping a cool head when crises loom. Although when it comes to dealing with the complexities of a modern business, there’s a bit more to it than just keeping a stiff upper lip, as James Crask, Convenor of the ISO working group on continuity and organizational resilience, explained to me.