It is a small world – well, thanks to standardization it is – and the film industry is an excellent example of a global industry that has managed to keep its world very small indeed.
A film can be shot in one country, edited in another, sound mixed in yet another
Standards play a crucial part throughout the numerous stages of the complex, and often international, motion picture supply chain. A film can be shot in one country, edited in another, sound mixed in yet another, and then the masterpiece exhibited in many of the 140 000-or-so cinema screens worldwide with no technical need for local conversion whatsoever.
And this is very important : whilst there is invariably nothing more precious to film-makers than the integrity by which their artistry is exhibited, it is the producers and distributors who are particularly interested in minimizing the costs in achieving this! Standards play a crucial part in minimizing these costs; moreover, standards play a crucial part in maximizing that artistic integrity by specifying performance characteristics of the numerous systems and materials used in the total supply chain from production through to exhibition.
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